The Regulation of Food Advertising: a Striptease in Instalments, (IV). The applicable norms, point 4. The Regulation (EC) 1924/2006.

In the last instalment, 3rd of the series (here the 1^st and 2^nd), we come to the conclusion that consumers, that is, the public to whom is addressed the greatest part of food advertising and its commercial presentation, have the following rights:

–To receive a correct and accurate information, by applying the Consumers Act (LGDCU).

–That such information, even when it be correct, should not lead us into error (they talk of mere probability), by its content or presentation, with regard to its benefits, its characteristics, its proper character (in the former “instalment” we stressed the capital importance of this question) or the results that may be expected from its use. Let it be noted, by the way, that we, mere mortals, have not enforced these conditions, but that they were laid down by the Safe Food and Nutrition Act and the Unfair Competition Act, which are the ones that establish these obligations on all advertirsers.

We have come, following the schema we had set up, to point 4 (1). You will see how comic it all is.

4.1 Importance of this important Regulation (allow us the redundancy).