The regulation of Food Advertising:
an Striptease in Instalments, III
by Francisco Ojuelos and Julio Basulto. Translation by Ricardo Mena.
III: Context. The applicable norms, points 2 and 3. Original text in Spanish
. The links lead usually to pages in Spanish.
In the two previous instalments (1st and 2nd) we have questioned the ethics and legality of some advertising practices concerning the promotion of foods, and we have come to the conclusion that as consumers (who are the food advertisingʼs main target) we have a “protecting shield” in the LGDCU, known as the General Consumer and User Protection Act. This meant (and still means, let no one scare) that it is our basic right the information we receive be correct. But this, which is fine, is not enough. There is more, much more.